TO SUPPORT our partnering producers’ efforts towards economic independence by managing their environment and challenging the power structure that undermines their right to make a living.
TO PROTECT the environment through the sustainable use of natural resources in all our trading and to promote environmentally responsible initiatives that create and promote new sustainable models.
TO SUPPLY customers with good quality products and friendly and efficient service, while building awareness that empowers customers and producers to participate in Fair Trade and environmentally sustainable solutions.
TO PROVIDE a supportive environment in which all stakeholders are encouraged to engage in supportive and understanding dialogue, both with us and with each other.
TO SET AN EXAMPLE to businesses and the government of a Fair Trade model of business based on partnership, people-centered values and sustainability.